With the rise of online advertising as a strategic method to expand a business’ target market, popular search engines offer varied services that can make products more noticeable to internet users.
Among the most effective advertising networks available is Google AdWords.
First launched in 2001, AdWords further developed into being the primary income source of Google. They offer diverse packages in which a business owner can choose the type of advertisement to avail (Pay-Per-Click, Cost-Per-Click, Cost-Per-Mile, etc.) as well as the scope of the ad’s visibility (may it be local, national, or international).
As tempting as the potential revenue one can get from their services may be, AdWords also impose strict regulations as to what types of advertisement are permitted and what are not. These restrictions are often consistent with both different country’s statutory laws and internationally imposed standards for marketing. This ensures that Google’s operations will remain legal and its reputation will remain unsullied.
Internet is susceptible to a wide range of crimes or frauds, especially if money is involved. With this, Google is committed to protecting its web users from scams through validating the credibility of its endorsed products or services. Back then, Google had to clean up sites that falsely offered free iPads along with purchases. There are also sites that deceive customers in such a way that their online procurement isn’t limited to a single product alone, but rather extend to a hidden site membership that will continuously charge one’s account through the course of time.
Targeting trademark keywords or terms
Google also protects patented keywords through enforcing restrictions on its use as content for ads. The branding of widely prominent companies such as Apple, Disney, or Gucci is often capitalized on by fraud sellers simply to create a notion that their offered products are of better quality and value. AdWords accommodate complaints from trademark owners where they conduct critical investigations and even impose further regulatory actions for the genuine brand’s protection.
Low Quality Websites
In pursuit of maintaining a convenient browsing experience for its web users, Google sets a standard as to which sites must they only endorse. They often reject those which send out an unprofessional vibe – poor layout of images and texts, extremely slow loading process, or website design that isn’t user friendly. Moreover, AdWords is also meticulous of unsafe landing pages that may extract personal information for hacking without the netizen’s consent.
It’s a generally accepted notion that the distribution of counterfeit products is prohibited by law. AdWords will not allow its services to be an instrument for illegal selling of fake goods. In most instances, violators advertise “authentic” products at a lower price that eventually attracts vulnerable customers. Catchy phrases such as “limited stocks only!” or “more purchases means more discounts!” may also accompany these misleading ads for added impact.
Not paying invoice on time
Before availing of AdWord’s services, a business owner binds himself with the terms and conditions that come along with the service. Part of his obligation is to comply with the cost for the internet visibility that was provided. Thus, Google opts to take down ads owned by clients who continuously fail to settle their issued bills.