Startup hit with AdWords Account Suspension

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We are a young group of coders in LA who develop special tools for Lotus notes administrators.

coder

Last month we finished our third round with Venture Capital investors. However, last week AdWords decided to suspend our account without any warning.

We would like to utilize other advertising channels. However, it’s virtually impossible reach our target audience with any other advertising network.


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System administrators don’t spend to much time on Facebook, they hardly use Yahoo or Bing for searching online.

When we signed up for AdWords we also tried all other big ad networks, but we could see that only AdWords sent us quality traffic that also brought in sales.

Our startup is now in a very challenging position as our turnover plummeted to almost zero, because we are unable to publish any ads with your suspended account.

We feel that Google or AdWords should have at least given us some kind of information what we did wrong and as well a warning before banning our account.

We tried to appeal the AdWords ban, but we were only told not to get in touch with Google or AdWords again.

They were treating us really bad. I never came across such an arrogant organization as Google. They know they have no real competition.

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In our desperation we also tried to open new AdWords accounts but we did not get lucky. Our ads went straight into review without ever showing up on the Google search result page.

We are honest people running a business selling 100% legal software. We even took the time to read the entire Terms & Condition of Google Adwords before we published our first Ads for our startup.

Our ads were running successfully for a couple of months. As most AdWords user we made some changes to our keywords as well the territories we were targeting. However, we never bid on any registered trademarks or brand names. We also made sure the text from our Ads adhered to strict rules set out by AdWords.

To make it short, we have no idea what made AdWords disable our account. We tried to get an answer from Google. However, they reply was very vague, only stating that we were in violation with the T&C’s.

In that email was also a link to page showing the T&C’s, however, the link was not to any specific rule we broke.

I spend hours researching online on how people get banned from adverting with Google. First I discovered that we were not alone. There must be thousands of other AdWords user who got they account suspended.

Below some people on YouTube who had their AdWords account banned:

So using AdWords for business is like driving a really old car, you never know how long it will work. Your business is not safe if you rely on AdWords. They can disable your account ANY TIME without any warning. There is no structured and fair appeal process in place. You will have to rely someone working somewhere in India with a 2$ an hour salary to decide the future of your company.

You will not be able to talk to talk to anyone even close to any Google office concerning your AdWords account suspension.

In my opinion regulators should intervene as Google is abusing is dominant market position in online adverting.

Resources:

http://boss.blogs.nytimes.com/2014/02/13/business-owners-compare-notes-on-adwords-and-staying-competitive/?_php=true&_type=blogs&_r=0

http://sanfrancisco.cbslocal.com/2014/07/03/google-bans-ads-from-sex-themed-websites-on-adwords-service-pornography-sexual-advertising-explicit-nudity-porno-porn/

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